Time For A Change In Publishing

Women are U.S. Senators. They are Supreme Court justices. They are Fortune 500 CEOs. They are Secretary of State. They are astronauts. But not one woman has been the managing editor of the nation’s leading news weekly, Time, in its 90 years of existence.

Until now.

It’s hard to believe, that in the world of publishing, an X chromosome has never led the vaunted magazine. Who would’ve thought America would have a black president before Time appoints a woman this high?

Time, which has 4.9 million Twitter followers, has managed to retain its readership, as total circulation of subscribers and newsstand buyers stands at 3.3 million. But sales at the newsstand have fallen 39% in the past five years.

So is Time to be applauded for its newest appointment or should it be criticized for taking so long to make such a move? Yes is the answer, on both ends.

On the other hand, no one’s asking if she’s any good. Maybe the only thing she has going for her is her gender. I’d assume she is qualified and potentially brings a new perspective to the publication, regardless of sexuality.

It’s hard to believe, given women make up the majority of the country and consist of the majority of newly minted college graduates that so many high-level positions still go unfilled by women.

The fact that the liberal bastion of publishing and media still lags in the advancement of women at a place like Time is mind boggling. But reform and change must not stop there.

How diverse is the media industry when it comes to its workforce? I don’t just mean sexually, racially, or age-wise, but in terms of its members' training, viewpoints, and ideas? We need fresh thoughts to lead the soulful growth of society.

Perhaps Time’s appointment of a woman to lead it proves to be a great move. Or it can be a dud. But it’s a step in the right direction. For an industry in flux and change, due to the Internet and economy, change won’t be complete until the media truly reflects the American landscape.

It’s about time.

Don’t You Dare Miss These Recent Posts

Making Your Book Promotable – Before It Is Published

http://bookmarketingbuzzblog.blogspot.com/2013/09/making-your-book-more-promotable.html

FAQ ON BOOK PUBLICITY

http://bookmarketingbuzzblog.blogspot.com/2013/09/faq-on-book-publicity.html   

10 Ways To Get A Media Hit

http://bookmarketingbuzzblog.blogspot.com/2013/09/10-ways-to-get-media-hit-guaranteed.html

Why Aren’t There Any Signs Of Books On The Road?

http://bookmarketingbuzzblog.blogspot.com/2013/09/no-sign-of-books-on-road.html

Sell Books Where They Don’t – Including Funeral Homes, Police Stations & Hair Salons

http://bookmarketingbuzzblog.blogspot.com/2013/09/go-to-wherever-books-arent-sold.html

What Can You Do With Old, But Underexposed Content?

http://bookmarketingbuzzblog.blogspot.com/2013/09/finding-use-for-old-but-unread-content.html

The Role Of Money In Book Publicity

http://bookmarketingbuzzblog.blogspot.com/2013/08/money-book-publicity.html

What Is Your Attitude Towards Book Publicity?

http://bookmarketingbuzzblog.blogspot.com/2013/08/attitude-book-publicity.html

How Can Authors Measure Social Media Success?

http://bookmarketingbuzzblog.blogspot.com/2013/08/how-do-you-measure-social-media-success.html

25 Ways For Authors To Break Through & Establish A Legacy

http://bookmarketingbuzzblog.blogspot.com/2013/07/how-do-authors-break-through.html

Do You Market Your Books Doggy Style?

http://bookmarketingbuzzblog.blogspot.com/2013/06/book-marketing-doggy-style.html

Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer, the nation’s largest book promoter. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2013

Your Non-Fiction Self-Publishing To Do List

To write and self-publish a book, just follow these 20 steps and you’ll be successful. Of course, the details behind each step make all the difference, but I think just having an ordered overview will be of assistance to you.

1.                  Conceive of an idea for a book. Think big!

2.                  Test the idea by writing articles or blog posts related to the topic, to see if you get a favorable response.

3.                  Float the idea to trusted colleagues, close family members, and valued friends and ask for feedback, questions, or support.

4.                  Explore the competition: Who else has written a book like yours? How did it sell? What will differentiate your book?

5.                  Sketch out an overview of the book. Start identifying chapter titles and then fill in bullet points as to what each chapter will cover.

6.                  Begin to research the materials for your book, including conducting interviews, finding relevant statistics, etc.

7.                  Create a schedule to write your book so that a good idea doesn’t go to waste. Be ambitious, but be reasonable. Can you write daily? Every other day? How much time will you put in?

8.                  Once the book is finished, edit it yourself.

9.                  Then hire an outside book editor, especially one who specializes in your genre or field.

10.              Explore who you will use to publish your book and determine which formats you’ll release it in. For instance, will you do e-book only? E-book and print-on-demand? Paper book (trade paper or hardcover?)? Audio version? All of the above?

11.              Get your cover designed and draft copy for the book jacket or back cover.

12.              Apply for things like ISBN, CIP Data, Copyright, etc.

13.              Develop a marketing/advertising/publicity plan budget.

14.              Explore who you might hire to assist you in some aspects of publicity, marketing or advertising.

15.              Develop a Web site..

16.              Launch a blog.

17.              Create social media pages, such as a Facebook fan page.

18.              Set a publication date that gives you enough time to do pre-launch publicity and pre-release orders.

19.              Seek out testimonials and endorsements for the book.

20.              Publish the book and work hard in hopes of getting lucky!

Don’t Miss These Recent Posts

Making Your Book Promotable – Before It Is Published

http://bookmarketingbuzzblog.blogspot.com/2013/09/making-your-book-more-promotable.html

FAQ ON BOOK PUBLICITY

http://bookmarketingbuzzblog.blogspot.com/2013/09/faq-on-book-publicity.html   

10 Ways To Get A Media Hit

http://bookmarketingbuzzblog.blogspot.com/2013/09/10-ways-to-get-media-hit-guaranteed.html

Why Aren’t There Any Signs Of Books On The Road?

http://bookmarketingbuzzblog.blogspot.com/2013/09/no-sign-of-books-on-road.html

Sell Books Where They Don’t – Including Funeral Homes, Police Stations & Hair Salons

http://bookmarketingbuzzblog.blogspot.com/2013/09/go-to-wherever-books-arent-sold.html

What Can You Do With Old, But Underexposed Content?

http://bookmarketingbuzzblog.blogspot.com/2013/09/finding-use-for-old-but-unread-content.html

The Role Of Money In Book Publicity

http://bookmarketingbuzzblog.blogspot.com/2013/08/money-book-publicity.html

What Is Your Attitude Towards Book Publicity?

http://bookmarketingbuzzblog.blogspot.com/2013/08/attitude-book-publicity.html

How Can Authors Measure Social Media Success?

http://bookmarketingbuzzblog.blogspot.com/2013/08/how-do-you-measure-social-media-success.html

25 Ways For Authors To Break Through & Establish A Legacy

http://bookmarketingbuzzblog.blogspot.com/2013/07/how-do-authors-break-through.html

Do You Market Your Books Doggy Style?

http://bookmarketingbuzzblog.blogspot.com/2013/06/book-marketing-doggy-style.html

Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer, the nation’s largest book promoter. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2013

Publishing's Bottom Line Is No Longer Topless

The old adage “sex sells” may still hold swagger, but there are signs that such a formula no longer holds true for the magazines of the adult entertainment industry.

The owner of Penthouse magazine just filed for bankruptcy. The magazine once boasted of five million readers. It’s down 96% from its peak, to just 200,000 monthly consumers. Chief competitor, Playboy, has also seen a huge circulation erosion over the years.

Several factors are at play:

-Free content readily available

-Stiffer competition

-Online competition

Penthouse likely won’t survive.

In the past decade they started including x-rated DVDs with each magazine purchase. The magazine photos of naked women used to be enough to get eyeballs. Then it went hardcore and added males to the featured pictorials. All of its competitors do the same except Playboy, making it difficult for any of them to stand out.

The world of publishing needs to take note, even if the world Penthouse lives in seems to look  vastly different from most of mainstream book, magazine, and newspaper publishing. How much can something change, in form, to compete with what’s out there, without losing the essence of what it’s been?

Will book publishers one day package movies with books? Will they hype the free downloads associated with a book more than the book itself? Will books change their format to the point of being unrecognizable as a book?

Imagine if you were to get a new spouse every three or four years and change homes and jobs as often. That’s what it feels like to be in the arts and entertainment industry--so much change is swirling about. There seems to be a little stability right now, but that of course will change as soon as another technological development occurs.

But there is a predictable pattern to watch. Once an institution sees a decrease in sales, it never comes back. Publishers and publications, thus far, have not been able to answer for its readership losses. We can only hope they come up with a formula for survival.

Don’t Miss These Recent Posts

Making Your Book Promotable – Before It Is Published

http://bookmarketingbuzzblog.blogspot.com/2013/09/making-your-book-more-promotable.html

FAQ ON BOOK PUBLICITY

http://bookmarketingbuzzblog.blogspot.com/2013/09/faq-on-book-publicity.html   

10 Ways To Get A Media Hit

http://bookmarketingbuzzblog.blogspot.com/2013/09/10-ways-to-get-media-hit-guaranteed.html

Why Aren’t There Any Signs Of Books On The Road?

http://bookmarketingbuzzblog.blogspot.com/2013/09/no-sign-of-books-on-road.html

Sell Books Where They Don’t – Including Funeral Homes, Police Stations & Hair Salons

http://bookmarketingbuzzblog.blogspot.com/2013/09/go-to-wherever-books-arent-sold.html

What Can You Do With Old, But Underexposed Content?

http://bookmarketingbuzzblog.blogspot.com/2013/09/finding-use-for-old-but-unread-content.html

The Role Of Money In Book Publicity

http://bookmarketingbuzzblog.blogspot.com/2013/08/money-book-publicity.html

What Is Your Attitude Towards Book Publicity?

http://bookmarketingbuzzblog.blogspot.com/2013/08/attitude-book-publicity.html

How Can Authors Measure Social Media Success?

http://bookmarketingbuzzblog.blogspot.com/2013/08/how-do-you-measure-social-media-success.html

25 Ways For Authors To Break Through & Establish A Legacy

http://bookmarketingbuzzblog.blogspot.com/2013/07/how-do-authors-break-through.html

Do You Market Your Books Doggy Style?

http://bookmarketingbuzzblog.blogspot.com/2013/06/book-marketing-doggy-style.html

Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer, the nation’s largest book promoter. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2013

Why Coke, Apple, & Disney Promote -- And You Should Too!

One may wonder why such huge brands and internationally dominant companies spend significant resources to promote, market, and advertise themselves. The answer is simple: to return their brand image and hopefully expand it.

Authors and publishers should think the same-way and some do.

Without book marketing or book publicity, how much smaller would the book industry be? It’s not just a matter of getting a consumer to switch their book money from one book to another, but a matter of getting the consumer to switch their money from non-book to book purchases. The PR machine creates currency for authors and publishers.

Books get discovered when they are discoverable. Little happens by accident. Like the lottery, you have to be in it to win it.

Many authors tell me they don’t have the funds, time, knowledge, or desire to promote their books. Well, sadly, this virtually ensured their book’s readership will suffer greatly.

Certainly, there are two different skill sets at play here-one is to be a great writer (thinker, editor, researcher, dreamer, and communicator) and the other is to be a businessperson (marketer-advertiser-promoter-salesperson). Few do both really well, just as it is challenging to find someone well-rounded in life (How many smart jocks or brainiac beauty pageant winners have you met?)

It’s okay not to like the act of promoting yourself.

It’s understandable you’d rather write than promote.

Maybe you are really shy; that’s why you write.

You want the writing to speak for itself.

Your time or funds are limited.

I totally get it. But you need to accept that there are consequences to ignoring the role the marketplace demands that you take.

So what are the solutions?

1. Change your attitude and try to promote yourself.

2. Hire someone to help, even if it means borrowing money (but don’t take out a second mortgage).

3. Find a co-author, one who likes to promote.

4. Change nothing and pray.

Remember, if billion-dollar companies recognize they need to keep promoting, then you should make an effort to get your name out too.

Don’t Miss These Recent Posts

Making Your Book Promotable – Before It Is Published

http://bookmarketingbuzzblog.blogspot.com/2013/09/making-your-book-more-promotable.html

FAQ ON BOOK PUBLICITY

http://bookmarketingbuzzblog.blogspot.com/2013/09/faq-on-book-publicity.html   

10 Ways To Get A Media Hit

http://bookmarketingbuzzblog.blogspot.com/2013/09/10-ways-to-get-media-hit-guaranteed.html

Why Aren’t There Any Signs Of Books On The Road?

http://bookmarketingbuzzblog.blogspot.com/2013/09/no-sign-of-books-on-road.html

Sell Books Where They Don’t – Including Funeral Homes, Police Stations & Hair Salons

http://bookmarketingbuzzblog.blogspot.com/2013/09/go-to-wherever-books-arent-sold.html

What Can You Do With Old, But Underexposed Content?

http://bookmarketingbuzzblog.blogspot.com/2013/09/finding-use-for-old-but-unread-content.html

The Role Of Money In Book Publicity

http://bookmarketingbuzzblog.blogspot.com/2013/08/money-book-publicity.html

What Is Your Attitude Towards Book Publicity?

http://bookmarketingbuzzblog.blogspot.com/2013/08/attitude-book-publicity.html

How Can Authors Measure Social Media Success?

http://bookmarketingbuzzblog.blogspot.com/2013/08/how-do-you-measure-social-media-success.html

25 Ways For Authors To Break Through & Establish A Legacy

http://bookmarketingbuzzblog.blogspot.com/2013/07/how-do-authors-break-through.html

Do You Market Your Books Doggy Style?

http://bookmarketingbuzzblog.blogspot.com/2013/06/book-marketing-doggy-style.html

Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer, the nation’s largest book promoter. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2013

Don’t Send Me Your S.A.S.E

I was recently skimming through a book about book publishing and it contained a glossary of industry terms. Upon reviewing them I noticed a few things worth sharing with you.

1.      “New Adult,” an up and coming genre for books read by 18-29 year olds (kind of like YA, but with sex) was missing. Hard to believe a glossary would miss this hot new segment.

2.      But it did include “deus ex machine,” which I’ve never heard of in all my years in the industry. It refers to “any unlikely, contrived, or fast resolution of a plot in any type of fiction.

3.      The term “erotica” seemed to leap off the page. It should just be defined as “romance” because that is what people are buying now.

4.      The word “advance” is starting to look foreign, as many authors get little or no advance these days.

5.      Same with “auction.” There are so few bidding wars for homes and books.

6.      “Creative nonfiction” sounds like a made-up story being presented as true.

7.      Another term I’d never heard was “hi-lo.” It was described as “a type of fiction, that offers a high level of interest for readers at a low reading level.”

8.      One term that is quickly vanishing is “mass market paperback.”

9.      The term all authors are disgusted with was there: “platform.”

10.  Lastly, “SASE” looked outdated. In the digital era, a self-addressed stamped envelope sounded as current as a telegram.

Publishing is all about the words, and the words that reflect the business of publishing are changing.

Don’t Miss These Recent Posts

Making Your Book Promotable – Before It Is Published

http://bookmarketingbuzzblog.blogspot.com/2013/09/making-your-book-more-promotable.html

FAQ ON BOOK PUBLICITY

http://bookmarketingbuzzblog.blogspot.com/2013/09/faq-on-book-publicity.html   

10 Ways To Get A Media Hit

http://bookmarketingbuzzblog.blogspot.com/2013/09/10-ways-to-get-media-hit-guaranteed.html

Why Aren’t There Any Signs Of Books On The Road?

http://bookmarketingbuzzblog.blogspot.com/2013/09/no-sign-of-books-on-road.html

Sell Books Where They Don’t – Including Funeral Homes, Police Stations & Hair Salons

http://bookmarketingbuzzblog.blogspot.com/2013/09/go-to-wherever-books-arent-sold.html

What Can You Do With Old, But Underexposed Content?

http://bookmarketingbuzzblog.blogspot.com/2013/09/finding-use-for-old-but-unread-content.html

The Role Of Money In Book Publicity

http://bookmarketingbuzzblog.blogspot.com/2013/08/money-book-publicity.html

What Is Your Attitude Towards Book Publicity?

http://bookmarketingbuzzblog.blogspot.com/2013/08/attitude-book-publicity.html

How Can Authors Measure Social Media Success?

http://bookmarketingbuzzblog.blogspot.com/2013/08/how-do-you-measure-social-media-success.html

25 Ways For Authors To Break Through & Establish A Legacy

http://bookmarketingbuzzblog.blogspot.com/2013/07/how-do-authors-break-through.html

Do You Market Your Books Doggy Style?

http://bookmarketingbuzzblog.blogspot.com/2013/06/book-marketing-doggy-style.html

Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer, the nation’s largest book promoter. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2013

You’re Never Too Smart For Good Book Marketing Advice

We can all learn from each other, no matter what stage we are at -- whether in life, family, career, or school. For instance, I know a lot about book marketing and publicity, perhaps more than 90% of all authors and 
book professionals. But I recognize I don’t know it all, especially when things keep changing in publishing, the media, and technology. However, after a recent email exchange with a best-selling author, I realized that some of us forget that we should be open to learning from others. It’s a lesson worth learning.

Being the aggressive marketer that I am, I contacted my 10,763 linked in connections to share my recent blog post on how one can write a book that is promotable. It was a lengthy piece -- probably 5,000+ words- that grew out of a speech I gave to the Cape Cod Writers Convention. I enjoy imparting my ideas, sharing experiences, and providing resources to others. I don’t get paid to do the blog. I just like doing it. But sometimes I get ridiculous responses from people, including:

“I can’t afford whatever you’re selling.”

I am not selling anything -- it’s just a free blog.

“Don’t spam me -- why are you contacting me?”

Excuse me, but we are connected and this info is useful to you.

“Your stuff is just self-promotional.”

I get tons of readers telling me it’s a great blog with lots of useful tips. I don’t even advertise my services in the blog.

Then I got an e-mail from an unnamed NYT and USA Today best-selling author. She said I should really take into consideration who I am e-mailing the blog to, as if to say she’s too accomplished and important to be given any advice.

Really?

Instead of chastising someone who is trying to help, why don’t you actually read the post and maybe learn something? Success doesn’t remain with anyone for long. It’s not a right or something as permanent as a birthmark. For her to even come close to repeating her initial level of success she will need not to replicate what she did before, but something better and different. Whatever she already knows or does may not be enough to take her back to where she’s been.

Now, I get it, she’s busy and feels above the advice of others since she’s already proven herself, But the minute one closes herself off to new ideas, techniques, or information, it is the moment that this person ceases to grow and be competitive.

Whenever I get negative responses to my efforts, my first reaction is to write back something equally nasty, sarcastic, or biting but then I stop myself. It won’t do any good -- being mean doesn’t help others come to see your viewpoint. It just leads into a circuitous, negative exchange of useless emails.

But I hope the naysayers, to the close-minded, and the too-important-to-learn-a-new-technique folks change their ways. Not only would they truly grow as a result, but they would stop making others, who try to do something good, feel so bad.

It’s never too late to learn a lesson and I implore you to learn the lesson of being open to learning.

Don’t Miss These Recent Posts

Making Your Book Promotable – Before It Is Published

http://bookmarketingbuzzblog.blogspot.com/2013/09/making-your-book-more-promotable.html

FAQ ON BOOK PUBLICITY

http://bookmarketingbuzzblog.blogspot.com/2013/09/faq-on-book-publicity.html   

10 Ways To Get A Media Hit

http://bookmarketingbuzzblog.blogspot.com/2013/09/10-ways-to-get-media-hit-guaranteed.html

Why Aren’t There Any Signs Of Books On The Road?

http://bookmarketingbuzzblog.blogspot.com/2013/09/no-sign-of-books-on-road.html

Sell Books Where They Don’t – Including Funeral Homes, Police Stations & Hair Salons

http://bookmarketingbuzzblog.blogspot.com/2013/09/go-to-wherever-books-arent-sold.html

What Can You Do With Old, But Underexposed Content?

http://bookmarketingbuzzblog.blogspot.com/2013/09/finding-use-for-old-but-unread-content.html

The Role Of Money In Book Publicity

http://bookmarketingbuzzblog.blogspot.com/2013/08/money-book-publicity.html

What Is Your Attitude Towards Book Publicity?

http://bookmarketingbuzzblog.blogspot.com/2013/08/attitude-book-publicity.html

How Can Authors Measure Social Media Success?

http://bookmarketingbuzzblog.blogspot.com/2013/08/how-do-you-measure-social-media-success.html

25 Ways For Authors To Break Through & Establish A Legacy

http://bookmarketingbuzzblog.blogspot.com/2013/07/how-do-authors-break-through.html

Do You Market Your Books Doggy Style?

http://bookmarketingbuzzblog.blogspot.com/2013/06/book-marketing-doggy-style.html

Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer, the nation’s largest book promoter. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2013

Avoid These 20 Social Media Screw-Ups

Social media is bound to lead users in one of two directions -- winners or losers. Either you strategically use social media to push your agenda, meet your needs and reach your goals -- or you don’t. Sounds simple, because it is. Social media is not for everyone and yet for writers it is vital. Here are 20 mistakes or pitfalls to avoid when using social media:

1.      Don’t avoid social media, embrace it.

2.      But be selective in which social media outlets you choose to be heavily active on.

3.      Create a time budget or schedule of when and how often you’ll devote your life to all things social media.

4.      Strike a balance of how you’ll spend your time: How much for research and learning about social media sites and best practices? How much time to read blog posts and Web sites? How much time to network and build connections? How much time for  blogging, guest-blogging or placing comments on the sites of others? How much time is for creating content? Distributing it?

5.      Make sure your profile on any membership site is complete, updated often, and includes accurate contact information and a current photo.

6.      Mentally commit to your social media experience and see it as a piece of your strategy.

7.      Avoid trying to be overly funny, witty, or clever --  it can be misinterpreted and backfire on you.

8.      Develop a consistent online persona, brand and image.

9.      Don’t forget to include links and tags at every opportunity.

10.  Do not spam people.

11.  Learn who you are communicating with, especially with  groups or the media  -- otherwise you’ll offend them.

12.  Don’t make every communication overly commercial or self-serving.  Be humble, you egomaniacal nut!

13.  Remember that everything is public with social media and can circulate to bosses, family, competitors, clients, neighbors and really, anyone. Be cautious -- what you say will live on and could become an issue down the road.

14.  Don’t post when angry -- hold back.

15.  Proofread prior to sending anything.

16.  Focus on what’s important-good content.

17.  Don’t outsource your social media to a surrogate. You’ll lose control of your identity and open yourself up to many problems.

18.  Don’t just build up big follower totals if the types of followers are useless to you.

19.  Use social media to lead to face-to-face connections and not to replace them.

20.  Don’t think social media can substitute for other marketing and PR efforts.

Don’t Miss These Recent Posts

Making Your Book Promotable – Before It Is Published

http://bookmarketingbuzzblog.blogspot.com/2013/09/making-your-book-more-promotable.html

FAQ ON BOOK PUBLICITY

http://bookmarketingbuzzblog.blogspot.com/2013/09/faq-on-book-publicity.html   

10 Ways To Get A Media Hit

http://bookmarketingbuzzblog.blogspot.com/2013/09/10-ways-to-get-media-hit-guaranteed.html

Why Aren’t There Any Signs Of Books On The Road?

http://bookmarketingbuzzblog.blogspot.com/2013/09/no-sign-of-books-on-road.html

Sell Books Where They Don’t – Including Funeral Homes, Police Stations & Hair Salons

http://bookmarketingbuzzblog.blogspot.com/2013/09/go-to-wherever-books-arent-sold.html

What Can You Do With Old, But Underexposed Content?

http://bookmarketingbuzzblog.blogspot.com/2013/09/finding-use-for-old-but-unread-content.html

The Role Of Money In Book Publicity

http://bookmarketingbuzzblog.blogspot.com/2013/08/money-book-publicity.html

What Is Your Attitude Towards Book Publicity?

http://bookmarketingbuzzblog.blogspot.com/2013/08/attitude-book-publicity.html

How Can Authors Measure Social Media Success?

http://bookmarketingbuzzblog.blogspot.com/2013/08/how-do-you-measure-social-media-success.html

25 Ways For Authors To Break Through & Establish A Legacy

http://bookmarketingbuzzblog.blogspot.com/2013/07/how-do-authors-break-through.html

Do You Market Your Books Doggy Style?

http://bookmarketingbuzzblog.blogspot.com/2013/06/book-marketing-doggy-style.html

Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer, the nation’s largest book promoter. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog © 2013