While
taking in a very good July 4th fireworks show in my town of New Rochelle, New York, I
was also able to see in the near distance no less than eight other fireworks
displays from the neighboring towns that dot the Sound. I didn’t know where to look first nor could I
stay focused on any one show for long, less I miss something bigger, brighter,
better elsewhere. In some ways, this
mirrors what authors have to go through.
How, as a writer, do you make your own fireworks and get attention for
your book that is sustainable?
Fireworks
shows have a level of expectation placed upon them. When you go to see them, you expect a certain
caliber of exploding lights high into the sky.
The show should last at least 20-25 minutes, and you want to have an
unfettered view in a safe environment.
And many shows will deliver just that.
But some are a little better than others. They offer something that makes you look
their way and to stare a little longer.
Maybe it’s about the timing and choreography. Perhaps these fireworks are a little
different. Maybe there’s a lot of them,
providing a rapid-fire show of force.
Whatever it is, you can detect that one show is better than others.
Authors
pursue their fireworks secret sauce as well. What will make them stick out and
sound different and special? How will
they make loud sounds and shine bright colors to garner attention? How do they compete against the daily
fireworks of others – not just authors?
Like
fireworks, go create your own stunning visual.
What alluring photos do you have – of yourself or subject – that can
draw people in when they read your email, social media post, blog, or
website? Is there a short video (a
minute) that colorfully showcases your message in a unique way?
Do
you make noise, like the booming fireworks that loudly soar into the darkness
just before they reveal dazzling colors to brighten the evening sky? Your sound comes from a strong headline or
subject line. Don’t be polite,
conservative, reserved or looking to play it safe. Let that headline scream
like a surging rocket, fueled by passion, creativity and conviction.
Does
your pitch keep flashing new ideas and bold statements the way a fireworks show
flows with one explosion melting into the other? Get rid of dead or filler words. Details can come later. Accentuate the big ideas and bold
statements. Shout it out – and don’t let
up. Boom, boom, boom! Kaboom!
And Kaboom!
Part
of your success comes from you delivering a message that more than meets the expectations, needs, or desires of the news media. Give them not only what they
want but what they would be hard-pressed to turn away from. Be colorful, loud and forceful. Deliver fireworks to people who have already
been to a thousand shows. Light the fuse
and blow it up. Put down the sparklers,
firecrackers, snaps, and smoke bombs.
Bring out the big guns!
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Brian Feinblum’s views,
opinions, and ideas expressed in this blog are his alone and not that of his
employer. You can follow him on Twitter @theprexpert and email him
at brianfeinblum@gmail.com. He feels more important when discussed in the
third-person. This is copyrighted by BookMarketingBuzzBlog 2017©. Born and
raised in Brooklyn, now resides in Westchester. Named one of the best book
marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs
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