Let
me state from the get-go that Jen Selter, by most standards, is attractive,
sexually appealing, healthy-looking, and a savvy, business woman. She has turned her butt into a financial
windfall. If you don’t know who she is
or can’t understand what this ultra-hot woman has to do with book marketing, read on.
Selter
is a modern-day Internet sensation. A
few years ago images of her amazing bottom went viral and this young lady, out
of nowhere, has become a pop icon. She
has some 12 million followers on Instagram and says her ventures yield over
five million dollars annually. I guess
no one should begrudge her ability to make a buck but several questions abound:
·
Is
she an enemy of women for “selling her body” and pushing an unrealistic body
image?
·
Why
do we value someone simply because they have an unusually-shaped butt, one that
may be enhanced by genes, surgeries, drugs, or padded outfits?
·
If
she did earn her butt through exercise and, diet, good for her, but is she a
realistic model for the masses who, no matter how many squats, lunges, or leg
presses they will never have half the ass she has?
Ok,
so again, what does this have to do with books?
Authors
and publishers spend a lot of time and money to build a brand, market a name or
book, and to gain a following and yet almost no author can compare to the level
of connections and wealth that this ass model has acquired on her own. But rather than complain about American
values or question whether Selter represents a true feminist or its worst
nightmare, I want you to think about what you can do to replicate her success.
The
hot-ass category has a lot of competition, from Jenifer Lopez and Kim
Kardashian, to every new runway model and seeker of instant fame via the
Internet and yet only a handful have managed to make a big living off of their
ass-et. How did Jennifer Selter do it?
First,
she took a great product — herself — and fed it directly to the masses via the free
web of social media. She created viral-worthy
images, video, and text. She didn’t do
it just once, but regularly, for several years.
Second,
she does this full-time. “This,” meaning
she posts and shares every day. Her
sister helps her too. It’s afull-time
direction to marketing that has elevated her above others.
Third,
she crosses over. She appeals to men — for
her raw sexual appeal – and to women for her girl-power approach to health,
lifestyle and fitness. If she’s really
smart, she’ll continue to diversify and she’ll bring others along with her, for
let’s face it, as she ages she won’t be able to be the only butt in town.
Fourth,
she uses photography and digital tricks very well. She exists in one medium, the one that is
everywhere, all the time.
Fifth,
she’s learning to get attention from traditional media. She was recently linked to a New York Knicks
star and then she made headlines for getting kicked off an airline flight. This is a course in celebrity 101. Next off she needs to be involved in some
type of lawsuit, hacking mix up, or nude-photo scandal. I’m sure all of those are in her playbook.
So
what can authors do to compete with this?
They can’t and don’t have to –but they can raise their game to the point
they can triple their earnings and increase their platform by a ton more
connections.
Every
author should cover a wall in their basement, study room, or bathroom with
printouts of her firm, curvaceous, and tantalizing body. Remind yourself that she was a nobody and now
she has become a star. It’s a simple
formula:
*Create
posts people want to read or see.
*Post
every single day, multiple times.
*Share
and get others to share – give them viral-quality content.
Don’t
let her make an ass out of every writer.
Tap into your greatest asset and use it shamelessly to your advantage.
If
that doesn’t work, write a book about her ass.
At the very least, she’ll buy a copy of it, and likely post incessantly on Instagram about it.
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Brian Feinblum’s insightful views, provocative opinions, and interesting
ideas expressed in this terrific blog are his alone and not that of his
employer or anyone else. You can – and should -- follow him on Twitter
@theprexpert and email him at brianfeinblum@gmail.com. He feels much more
important when discussed in the third-person. This is copyrighted by
BookMarketingBuzzBlog © 2018. Born and raised in Brooklyn, he now resides in
Westchester. His writings are often featured in The Writer and
IBPA’s Independent. This was named one of the best book
marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the
top book marketing blogs. Also named by WinningWriters.com as a "best
resource."
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